{"id":4456,"date":"2023-10-01T10:37:29","date_gmt":"2023-10-01T08:37:29","guid":{"rendered":"https:\/\/www.ruch.de\/?p=4456"},"modified":"2026-03-06T11:35:53","modified_gmt":"2026-03-06T10:35:53","slug":"brand-relaunch","status":"publish","type":"post","link":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/","title":{"rendered":"Relance de la marque"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=\u00a0\u00bb2\/12&Prime;][\/vc_column][vc_column width=\u00a0\u00bb8\/12&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h1>Relance de la marque<\/h1>\n<p>RUCH NOVAPLAST a beaucoup \u00e9volu\u00e9 au cours des derni\u00e8res ann\u00e9es.<br \/>\nNous nous sommes d\u00e9velopp\u00e9s, nous avons atteint nos objectifs strat\u00e9giques et nous ne nous arr\u00eatons jamais.<br \/>\nNous allons de l&rsquo;avant, nous rendons possible ce qui semblait impossible \u00e0 fabriquer, nous cr\u00e9ons de nouveaux champs d&rsquo;application autour des mousses de particules.<\/p>\n<p>Et cette \u00e9volution ne s&rsquo;est pas arr\u00eat\u00e9e \u00e0 notre logo d&rsquo;entreprise.<br \/>\nApr\u00e8s quelques ateliers sur la marque pour d\u00e9finir l&rsquo;image de marque des diff\u00e9rents secteurs de l&rsquo;entreprise, nous nous sommes attaqu\u00e9s \u00e0 notre logo. Notre nouvelle marque figurative est d\u00e9riv\u00e9e du logo pr\u00e9c\u00e9dent et illustre une fois de plus notre \u00e9volution.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb2\/12&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb2\/12&Prime;][\/vc_column][vc_column width=\u00a0\u00bb8\/12&Prime;][vc_single_image image=\u00a0\u00bb3764&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb]\n<div class=\"spacer spacer--large\" style=\"height:60px\"><\/div>\n<div class=\"spacer spacer--medium\" style=\"height:60px\"><\/div>\n<div class=\"spacer spacer--small\" style=\"height:60px\"><\/div>\n[\/vc_column][vc_column width=\u00a0\u00bb2\/12&Prime;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>RUCH NOVAPLAST a beaucoup \u00e9volu\u00e9 au cours des derni\u00e8res ann\u00e9es.<\/p>\n","protected":false},"author":1,"featured_media":1022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,159],"tags":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-oberkirch-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relance de la marque | RUCH NOVAPLAST<\/title>\n<meta name=\"description\" content=\"RUCH NOVAPLAST a beaucoup chang\u00e9 au cours des derni\u00e8res ann\u00e9es, tout comme notre logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relance de la marque | RUCH NOVAPLAST\" \/>\n<meta property=\"og:description\" content=\"RUCH NOVAPLAST a beaucoup chang\u00e9 au cours des derni\u00e8res ann\u00e9es, tout comme notre logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/\" \/>\n<meta property=\"og:site_name\" content=\"RUCH NOVAPLAST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ruchnovaplast\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-01T08:37:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T10:35:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"opus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"opus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/\"},\"author\":{\"name\":\"opus\",\"@id\":\"https:\/\/www.ruch.de\/fr\/#\/schema\/person\/f86d94a497593bfd5eaa2adb106d5582\"},\"headline\":\"Relance de la marque\",\"datePublished\":\"2023-10-01T08:37:29+00:00\",\"dateModified\":\"2026-03-06T10:35:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/\"},\"wordCount\":190,\"publisher\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg\",\"articleSection\":[\"Entreprise\",\"Oberkirch\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/\",\"url\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/\",\"name\":\"Relance de la marque | RUCH NOVAPLAST\",\"isPartOf\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg\",\"datePublished\":\"2023-10-01T08:37:29+00:00\",\"dateModified\":\"2026-03-06T10:35:53+00:00\",\"description\":\"RUCH NOVAPLAST a beaucoup chang\u00e9 au cours des derni\u00e8res ann\u00e9es, tout comme notre logo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#primaryimage\",\"url\":\"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg\",\"contentUrl\":\"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg\",\"width\":892,\"height\":664,\"caption\":\"R | Bildmarke in schwarz | RUCH NOVAPLAST GmbH in Oberkirch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ruch.de\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relance de la marque\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ruch.de\/fr\/#website\",\"url\":\"https:\/\/www.ruch.de\/fr\/\",\"name\":\"www.ruch.de\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ruch.de\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ruch.de\/fr\/#organization\",\"name\":\"RUCH NOVAPLAST GmbH\",\"url\":\"https:\/\/www.ruch.de\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.ruch.de\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ruch.de\/wp-content\/uploads\/2024\/11\/ruch-novaplast-logo-black.svg\",\"contentUrl\":\"https:\/\/www.ruch.de\/wp-content\/uploads\/2024\/11\/ruch-novaplast-logo-black.svg\",\"width\":1802,\"height\":338,\"caption\":\"RUCH NOVAPLAST GmbH\"},\"image\":{\"@id\":\"https:\/\/www.ruch.de\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ruchnovaplast\",\"https:\/\/www.instagram.com\/ruchnovaplast\/\",\"https:\/\/www.linkedin.com\/company\/ruch-novaplast-gmbh\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ruch.de\/fr\/#\/schema\/person\/f86d94a497593bfd5eaa2adb106d5582\",\"name\":\"opus\",\"sameAs\":[\"https:\/\/www.ruch.de\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relance de la marque | RUCH NOVAPLAST","description":"RUCH NOVAPLAST a beaucoup chang\u00e9 au cours des derni\u00e8res ann\u00e9es, tout comme notre logo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/","og_locale":"fr_FR","og_type":"article","og_title":"Relance de la marque | RUCH NOVAPLAST","og_description":"RUCH NOVAPLAST a beaucoup chang\u00e9 au cours des derni\u00e8res ann\u00e9es, tout comme notre logo.","og_url":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/","og_site_name":"RUCH NOVAPLAST","article_publisher":"https:\/\/www.facebook.com\/ruchnovaplast","article_published_time":"2023-10-01T08:37:29+00:00","article_modified_time":"2026-03-06T10:35:53+00:00","og_image":[{"width":892,"height":664,"url":"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg","type":"image\/jpeg"}],"author":"opus","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"opus","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#article","isPartOf":{"@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/"},"author":{"name":"opus","@id":"https:\/\/www.ruch.de\/fr\/#\/schema\/person\/f86d94a497593bfd5eaa2adb106d5582"},"headline":"Relance de la marque","datePublished":"2023-10-01T08:37:29+00:00","dateModified":"2026-03-06T10:35:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/"},"wordCount":190,"publisher":{"@id":"https:\/\/www.ruch.de\/fr\/#organization"},"image":{"@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg","articleSection":["Entreprise","Oberkirch"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/","url":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/","name":"Relance de la marque | RUCH NOVAPLAST","isPartOf":{"@id":"https:\/\/www.ruch.de\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#primaryimage"},"image":{"@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg","datePublished":"2023-10-01T08:37:29+00:00","dateModified":"2026-03-06T10:35:53+00:00","description":"RUCH NOVAPLAST a beaucoup chang\u00e9 au cours des derni\u00e8res ann\u00e9es, tout comme notre logo.","breadcrumb":{"@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#primaryimage","url":"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg","contentUrl":"https:\/\/www.ruch.de\/wp-content\/uploads\/2025\/01\/markenrelaunch-marke-logo-entwicklung-ruch-novaplast.jpg","width":892,"height":664,"caption":"R | Bildmarke in schwarz | RUCH NOVAPLAST GmbH in Oberkirch"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ruch.de\/fr\/news\/brand-relaunch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ruch.de\/fr\/"},{"@type":"ListItem","position":2,"name":"Relance de la marque"}]},{"@type":"WebSite","@id":"https:\/\/www.ruch.de\/fr\/#website","url":"https:\/\/www.ruch.de\/fr\/","name":"www.ruch.de","description":"","publisher":{"@id":"https:\/\/www.ruch.de\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ruch.de\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.ruch.de\/fr\/#organization","name":"RUCH NOVAPLAST GmbH","url":"https:\/\/www.ruch.de\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ruch.de\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.ruch.de\/wp-content\/uploads\/2024\/11\/ruch-novaplast-logo-black.svg","contentUrl":"https:\/\/www.ruch.de\/wp-content\/uploads\/2024\/11\/ruch-novaplast-logo-black.svg","width":1802,"height":338,"caption":"RUCH NOVAPLAST GmbH"},"image":{"@id":"https:\/\/www.ruch.de\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ruchnovaplast","https:\/\/www.instagram.com\/ruchnovaplast\/","https:\/\/www.linkedin.com\/company\/ruch-novaplast-gmbh"]},{"@type":"Person","@id":"https:\/\/www.ruch.de\/fr\/#\/schema\/person\/f86d94a497593bfd5eaa2adb106d5582","name":"opus","sameAs":["https:\/\/www.ruch.de"]}]}},"_links":{"self":[{"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/posts\/4456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":8,"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/posts\/4456\/revisions"}],"predecessor-version":[{"id":8759,"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/posts\/4456\/revisions\/8759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/categories?post=4456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruch.de\/fr\/wp-json\/wp\/v2\/tags?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}